Areas of Expertise
The key to effective market research is to use the appropriate technique to meet the objectives of the study.
Avalon Research has expertise in the following types of research:
Usage and attitude
New business development
By using one of the two main methodologies of Market Research, quantitative and qualitative, you can opt for either depth of information using small samples or robustness of data through large numbers of participants to answer your marketing queries.
Avalon Research has experience in both fields covering business to business and business to consumer projects, from project design through execution to delivery of findings.
Face to face (Either on street, door to door, specific venue, etc.)
Hard copy self completion
Mystery shopping (Face to face or Telephone)
Depth interviews (Face to face or Telephone)
Avalon can assist with most elements of a full research project including the following:
SNAP software set up and analysis
Tabulations and analysis
Weighting of data
Avalon Research feels it is important as a market research company to know our clients industry sector.
Over the years we have worked in many different sectors, such as: