Tel: 0845 0945 025
Email: info@avalonresearch.co.uk

Methods

Areas of Expertise

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The key to effective market research is to use the appropriate technique to meet the objectives of the study.

Avalon Research has expertise in the following types of research:

Usage and attitude
Customer satisfaction
New business development
Advertising/Marketing effectiveness
Segmentation

 

Research Services

Together

By using one of the two main methodologies of Market Research, quantitative and qualitative, you can opt for either depth of information using small samples or robustness of data through large numbers of participants to answer your marketing queries.

Avalon Research has experience in both fields covering business to business and business to consumer projects, from project design through execution to delivery of findings.

Quantitative methods

Face to face (Either on street, door to door, specific venue, etc.)
Telephone
Hard copy self completion
Online surveys
Mystery shopping (Face to face or Telephone)

 

Qualitative methods

Focus groups
Depth interviews (Face to face or Telephone)


Other Services

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Avalon can assist with most elements of a full research project including the following:

Coding
Data entry
Database management
Desk research
Presentation preparation
Questionnaire design
Recruiting
Report writing
Research design
Sample specification
SNAP software set up and analysis
Tabulations and analysis
Web hosting
Weighting of data

 

Market Sectors

Industry

Avalon Research feels it is important as a market research company to know our clients industry sector.

Over the years we have worked in many different sectors, such as:

Apprenticeships
Automotive
Brewing
Charities
Education
Energy Efficiency
Exhibitions
Finance/Insurance
Franchise
Leisure
Local Authority
Medical
Mobile phones
Office products
Pharmaceutical
Publishing
Sports/Sports clubs
Transportation